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Rodd Gunn: Ss23 Campaign

Date

Jan 2023

Description

Rodd Gunn presents their SS23 campaign, a high street fashion project captured by photographer Justin Woo. The collection leans into an outdoor lifestyle aesthetic, featuring a series of portraits and candid scenes set across tropical coastal environments and river settings. Utilizing a palette of warm natural light, the campaign showcases a range of linen apparel and casual shirts. The execution blends commercial fashion portraiture with a laid-back resort feel, punctuated by a series of monochromatic, analogue-inspired film images that highlight candid, energetic interactions.

Style

Horizontal

Techniques

Natural light

Context

Advertising Campaign

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