Rodd Gunn
Ss23 Campaign
Jan 2023
The Rodd Gunn SS23 campaign leans into a relaxed, resort-inspired aesthetic, focusing on candid lifestyle imagery set against tropical and coastal landscapes. Creative director Justin Woo anchors the series with a blend of natural light photography and monochromatic, analogue-influenced frames that emphasize the collection's fabric textures and earthy colour palette. Spanning diverse environments from tranquil rivers and outrigger canoes to rustic, dimly lit evening settings, the project captures a sense of outdoor ease. The visual approach utilizes clean, commercial framing to highlight casual menswear staples, incorporating elements like linen button-downs, floral prints, and relaxed separates in a manner that feels both authentic and refined.
Lifestyle, Horizontal
Natural light
High Street Fashion
Advertising Campaign