Rocket Mortgage
Dream House SUPER BOWL 2022
Brand
ProjectDream House SUPER BOWL 2022
Date
Dec 2024
Description
Rocket Mortgage returns to the Super Bowl with a commercial spot that uses the iconic Barbie dream house as a proxy for the complexities of the current housing market. The film features actress Anna Kendrick navigating a competitive bidding scenario, illustrating the fast-paced nature of real estate through a playful domestic lens. The production employs clean commercial framing and warm, cinematic lighting to balance the interaction between the lead talent and the miniature set. This horizontal, live-action project emphasizes the narrative through detailed interior styling and focused character performance.
Style
Horizontal, Commercial, Warm, Clean
Industries
Real Estate Platforms
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.