Ro: Healthier on Ro Serena Williams Super Bowl
Brand
Date
Jan 2026
Description
Ro enters the telehealth conversation with 'Healthier on Ro,' a commercial spot featuring Serena Williams. The project highlights the brand's integrated approach to wellness through digital health tracking and medical support, set within a minimalist studio environment. Produced by Young Hero, the spot utilizes live-action technique and clean, natural light to maintain a focused aesthetic. Technical post-production work by Framestore New York and Ethos Studio weaves in digital UI overlays that anchor the brand’s technology-first focus within the narrative.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Natural light
Industries
Color
Pure White
Powder Blue
Background
Set-dressed
Context
TVC / TV Commercial
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