Riyadh Season
Reignited
Brand
ProjectReignited
Date
Dec 2024
Description
Riyadh Season presents 'Reignited,' a cinematic commercial for the annual entertainment festival. The production features professional boxer Tyson Fury in a series of surreal scenarios, leaning into a dark, moody atmosphere to heighten the dramatic narrative. Conceptualized by Big Time Creative Shop and brought to life through a collaborative production effort including Riff Raff Films, Solent Films, and Sugar Free TV, the project relies on a low-key chiaroscuro aesthetic. The final edit is supported by VFX work from Selected Works, with sound design and composition provided by 750mph and The Hogan.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Festivals & Events
Color
Navy
Pure White
Background
Medical Clinic
Context
TVC / TV Commercial
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