Riyadh Season presents 'Reignited,' a cinematic commercial for the entertainment festival featuring professional boxer Tyson Fury. The spot navigates surreal narratives through a dark, moody aesthetic, utilizing low-key chiaroscuro lighting to build tension throughout the performance.
Developed by Big Time Creative Shop, the production leans into dramatic live-action storytelling. The work was brought to life through a collaborative effort including production services from Riff Raff Films, Solent Films, and Sugar Free TV, with post-production by Selected Works and sound design from 750mph and The Hogan.
