This commercial campaign for Ripple, titled Energy, explores the integration of renewable infrastructure into everyday environments. The project highlights initiatives such as community-led wind farm ownership through a series of dynamic sequences.
Crafted by AdSmart from Sky, the film utilizes drone footage to capture wind turbine installations and coastal landscapes, paired with residential vignettes. The execution relies on natural lighting and live-action technique, punctuated by bold, animated typographic overlays that emphasize the transition toward cleaner power solutions.
