Revolve

Mar 2026

For the launch of the SRG collection, Revolve teamed up with Sofia Richie Grainge to deliver a masterclass in editorial minimalism. As creative director, Grainge steered the campaign toward a refined, monochromatic aesthetic that leans heavily into elevated basics and tactile sophistication. The visuals rely on a disciplined use of studio strobe and natural light to emphasize the rich textures of the garments—shifting seamlessly from the fluid sheen of satin slip dresses to the cozy, nubby finishes of knitwear. Captured through the sharp, polished lens of photographer Agata Serge, the project feels both contemporary and timeless, utilizing a neutral grey backdrop to keep the focus strictly on silhouette and detail. The styling, elevated by the precise hand of hair stylist Hikaru and makeup artist Sara Tagaloa, reinforces a look of effortless luxury that mirrors Grainge's own signature style. Beyond standard commercial photography, the campaign integrates analogue techniques with select 35mm film shots, including subtle Kodak Portra 400 branding, which injects a layer of warmth into the otherwise sleek studio atmosphere. This blend of structured layering and relaxed, candid portraiture defines the SRG identity, establishing the collection as an essential wardrobe pillar through a series of cohesive, high-fashion lifestyle portraits that balance soft elegance with modern edge.

Editorial, Vertical

Studio strobe, Natural light

Luxury Fashion Houses, Fashion