Revlon’s Glow Getters campaign highlights a collaborative approach to beauty, featuring creators Jasmine TXO and Lucy Neville. The project captures candid dialogue alongside product application, focusing on the social and personal elements of cosmetics in a bright, informal studio environment.
Produced by Mint Films with creative direction by Emotive, the piece leans into a live-action technique to maintain a sense of authenticity. The visual execution utilizes soft studio lighting and clean, vertical framing to emphasize the natural interactions between the two subjects, leaning into a lifestyle-focused aesthetic.