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Resonnaire: Brand Identity

Date

Jul 2022

Description

Resonnaire introduces a comprehensive brand identity system developed by MISKA STUDIO, incorporating copywriting by Lori White. The project establishes a visual language defined by minimalist typography, vector-based monogram design, and a warm, earthy color palette. The collateral extends across diverse touchpoints, including outdoor advertising, tactile print materials, and digital interfaces. Executed with a focus on clean, structured layouts, the identity utilizes techniques such as emboss and deboss applications and high-contrast graphic framing. The work balances corporate precision with organic textures, grounding the brand's minimalist aesthetic within a consistent editorial style.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Color
Pure White
Jet Black
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