Replay
Replay FW24
Brand
ProjectReplay FW24
Date
Nov 2024
Description
Replay FW24 is a fashion editorial campaign that leans into clean, minimal studio aesthetics to highlight the brand's latest denim and knitwear collections. The series utilizes a mix of bright, even studio lighting and soft natural light to emphasize fabric textures, ranging from acid-wash denim to structured navy textiles. Photographer Luca Bellumore and fashion stylist Amelianna Loiacono lead the creative execution, featuring model Roos van Nieuwkerk across a variety of studio and interior settings. The work relies on an editorial approach, incorporating techniques such as monochrome toning and a desaturated palette to maintain a cohesive visual identity throughout the campaign.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
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