Reece
Beautiful Bathrooms
Jan 2024
Reece rolls out their Beautiful Bathrooms campaign, an expansive outdoor advertising project focused on domestic intimacy and lifestyle connection. Captured by photographer Chris Searl, the series prioritizes candid human interactions, from quiet moments in the shower to playful exchanges in contemporary bathroom interiors. The imagery leans into a soft, inviting aesthetic that highlights the textures of modern bathroom design against neutral backdrops. Employing live-action technique and warm, natural light, the campaign is prominently displayed across various transit hubs and city streetscapes. The execution emphasizes clean compositions that integrate serif typography and minimalist branding, creating a cohesive visual presence across both horizontal and vertical outdoor formats.
Commercial, Clean, Horizontal, Warm
Natural light
Out of Home (OOH)
