RE/DONE

Sep 2025

The Fall 2025 ad campaign for RE/DONE masterfully leans into the brand's heritage of repurposed luxury, blending the line between classic fashion and contemporary lifestyle photography. Shot by photographer Morgan Maher, the series captures a distinct sense of intimacy and nostalgia, set against the iconic architectural backdrop of the John Lautner Harpel House in Los Angeles. Featuring models Meadow Walker and Grace Burns, the visuals embrace an editorial minimalism that highlights the tactile quality of the collection's denim and knitwear. Through the lens of soft, natural light, the campaign channels a quiet, authentic energy, oscillating between candid moments on patterned vintage rugs and high-contrast, cinematic jumps beside a mountain-side pool at dusk. The deliberate styling by Ciara Maccaro enhances this layered, lived-in aesthetic, where oversized sweaters, studded indigo jackets, and frayed-hem denim become the primary narrative tools. By prioritizing a relaxed, portrait-focused approach over overt polish, the project feels like a curated window into a leisurely weekend, effectively grounding the luxury fashion house's offerings in an relatable, aspirational reality. The result is a cohesive, lifestyle-driven visual story that celebrates the timeless versatility of RE/DONE staples while maintaining the polished, high-end sensibility required of a seasonal campaign in the luxury fashion sector.

Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion