Red Lobster leans into a musical concept for the Cheddar Bay Bouncin’ II promotional film. The project, developed by agency BarkleyOKRP, functions as an animated campaign asset that pairs a rhythmic track with visual tributes to the brand’s signature biscuits.
The creative direction utilises motion graphics to animate lyrics alongside a baking sequence, framing the cheddar biscuits against a stylised, warm aesthetic. The piece operates as a focused culinary promotion, blending food-centric imagery with vinyl-inspired iconography.
