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Red Letter Days

Bucket List
Brand
Red Letter Days
ProjectBucket List
Date

Nov 2024

Description

Red Letter Days explores the intersection of memory-making and high-performance engineering in this automotive brand film, "Bucket List." The narrative frames the experience of driving as a pivotal life moment, contrasting intimate, conversation-heavy scenes with the kinetic energy of a luxury sports car on a tarmac track. The production leans into a clean, documentary-style aesthetic. The film balances close-up, warm-toned sequences of family interaction with expansive drone footage that captures the vehicle's movement across the course. By centering on the tactile experience of the convertible, the project emphasizes the personal nature of the thrill-seeking experience.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Drone footage

Industries

Luxury Automotive

Color
Jet Black
Pure White
Crimson
Background

Hotel Lobby

Context

Brand Film / Corporate Video

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