Recreo: Brand Identity

Oct 2023

The Recreo brand identity project establishes a visual system for a multi-use hospitality and nightlife venue. Centered around a minimalist aesthetic, the identity spans digital and physical touchpoints, including UI design, stationery, and exterior architectural signage. Brendan Prince led the graphic design, employing clean typography and a versatile monogram to unify diverse offerings such as the bar, kitchen, and event spaces. The visual execution relies on high-contrast applications, pairing bold white lettering against dark surfaces and textured building facades. The system incorporates playful, illustrative elements alongside industrial typography, balancing a modern professional look with the high-energy nature of live events. Techniques include vector-based branding, digital product mockups, and natural-light environmental photography to showcase the brand in situ.

Horizontal, Commercial, Clean