RBC
Just Sounds Different
Brand
ProjectJust Sounds Different
Date
Apr 2026
Description
RBC’s 'Just Sounds Different' campaign, produced by Battery, explores the rhythm of the sport in this cinematic sports film. The project captures professional golfer Shane Lowry on the green, focusing on the mechanical precision of the swing. The edit leans into a warm, natural light aesthetic, utilizing golden hour conditions to frame the action across the course. The sequence blends live-action technique with professional sports imagery to maintain a consistent atmosphere throughout.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Golf
Color
Jet Black
Pure White
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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