RBC: Just Sounds Different
Brand
Date
Apr 2026
Description
RBC’s 'Just Sounds Different' campaign positions the brand within the golf industry through a cinematic, live-action commercial featuring professional golfer Shane Lowry. The creative, developed by Battery, channels a focus on technical precision and performance. The production leans into warm golden hour lighting to capture Lowry’s swing and movement across the fairway. The visual language maintains a consistent tone, utilising natural light to frame the athlete against a scenic backdrop.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.