Raww

Feb 2026

In the competitive landscape of the food and beverage industry, Raww is carving out a distinct visual language through a brand identity project that perfectly balances commercial polish with a contemporary, minimalist aesthetic. Through a series of clean and precise product shots, the campaign leverages studio strobe lighting to emphasize the vibrant color profiles of the brand’s juice offerings, juxtaposing translucent liquids against bold, sans-serif typography. The photography, expertly executed by Anaïs Ramos, leans into editorial minimalism by placing the products in curated, everyday environments—from the structural framing provided by a leather handbag handle to the inclusion of personal accessories like keys and earbuds. This approach grounds the brand in reality while maintaining a high-fashion, graphic sensibility. Beyond the primary photography, the brand identity extends into abstract digital illustration, employing flat color fills and vector elements that echo the modern motifs found on the product packaging. The design work, attributed to the creative team at Plus 33, prioritizes clarity and geometry, ensuring that the Raww mark remains the focal point regardless of the medium. By integrating natural light cues with controlled studio techniques, the project creates an inviting yet sophisticated visual ecosystem. This cohesive identity succeeds by treating each product not merely as a drink, but as a lifestyle accessory, positioning Raww as a modern staple for the design-conscious consumer.

Commercial

Studio strobe