Ravers2Runners
Brand Identity
Aug 2025
Ravers2Runners debuts a bold brand identity for their 2025 Festival Runs series, blending high-energy event logistics with a nostalgic, club-culture aesthetic. Designed by Yee Poon, the visual system leans into retro flyer sensibilities, featuring vibrant neon gradients, pixelated iconography, and modular typographic layouts that translate across apparel, merchandise, and digital motion graphics. The project maintains a high-contrast aesthetic that juxtaposes raw, lo-fi textures—such as grainy, nostalgic overlays and screen-print effects—with clean, modern vector design. By integrating festival schedules directly into the brand typography, the execution bridges the gap between active outdoor lifestyle and electronic music culture through a mix of motion graphics, commercial lifestyle photography, and 3D renders.
Horizontal, Commercial
Typography
Advertising Campaign
