Ravers2Runners: Brand Identity

Aug 2025

Ravers2Runners develops its brand identity through a series of energetic festival-focused assets designed by Yee Poon. The project synthesizes retro flyer aesthetics with contemporary digital layouts, bridging the gap between underground rave culture and organized trail running. The visual system leans into high-contrast typography, pixelated icons, and neon gradients, applied across promotional posters, apparel, and motion graphics. These elements, which include event schedules for festivals such as Glastonbury, integrate seamlessly with lifestyle portraiture and outdoor photography featuring warm golden hour lighting. Techniques such as motion graphics and 3D render/CGI highlight the brand's dynamic nature. The overall execution balances clean, vectorized graphic design with lo-fi VHS aesthetics, positioning Ravers2Runners at the intersection of community-driven sport and festival culture.

Horizontal, Commercial

Typography

Advertising Campaign