Range Rover presents Winter Is Coming, a cinematic commercial spotlighting the vehicle's performance in challenging alpine environments. The spot follows a white luxury automobile as it traverses snow-dusted mountain passes, passing through dense, frosted forests.
Produced by The Woodshed, the footage captures the journey from both interior perspectives of passengers in winter attire and wide aerial shots. The visual execution utilizes drone footage and a grainy film aesthetic to lean into the cool, atmospheric conditions of the landscape.