R13 presents its Spring/Summer 2026 collection through a series of gritty, street-level portraits captured by photographer Masato Onoda. The campaign channels a distinct rock-and-roll aesthetic, utilizing an editorial focus to highlight the brand's signature distressed layering, oversized silhouettes, and eclectic patterns.
Shot on location in an urban setting, the imagery makes extensive use of natural light and analogue film techniques. With casting direction by Eli Romanova and modeling by Kaitlyn Cunningham and Lex Peckham, the project leans into a raw, documentary-style atmosphere that emphasises textured fabrics and intricate accessory detailing.
