QuickBooks®

Karaoke

Brand

Date

Dec 2024

Description

QuickBooks explores the intersection of professional accounting workflows and everyday collaboration in the 'Karaoke' commercial campaign. Developed by agencies Fin Design + Effects and TBWA Sydney, the spot centers on the practical application of payroll software within a restaurant environment. The production leans into a live-action technique, utilizing warm interior lighting before transitioning into a moody purple and pink aesthetic. Throughout the film, the narrative remains grounded in professional software integration, tracking the collaborators as they navigate interfaces and support features between their work sessions.

Style

Horizontal, Commercial, Warm, Clean

Industries

Fintech

Color

Pure White

Jet Black

Background

Café

Context

TVC / TV Commercial