Puss Puss Magazine: From Dusk Till Dawn

Apr 2025

From Dusk Till Dawn is a fashion editorial series produced for Puss Puss Magazine, featuring model Sara Eirud. The project traverses a range of environments, shifting between controlled studio settings with clean, minimalist backdrops and raw, outdoor urban locations. The aesthetic leans into a documentary feel, utilizing analogue film and natural light to emphasize texture, movement, and the interplay of shadow and form. Photographer Louie Cobo leads the visual direction, working alongside fashion editor and stylist Helena Contreras to curate a wardrobe that spans structured tailoring, leather, and layered neutrals. The imagery captures a candid, contemplative mood, highlighted by the makeup artistry of Alba Cordoba. Casting and production for the shoot were managed by Charlie Dominguez Raidi, with the series developed under the guidance of Editor-in-Chief Maria Joudina-Robinson.

Editorial, Clean, Vertical

Natural light, Analogue / film

Editorial