Puma: The Beat of Mamalodi
Brand
Date
Mar 2025
Description
Puma brings its high-energy sportswear vision to the streets in 'The Beat of Mamelodi,' a campaign film produced by Romance Films. The project leans into a raw, documentary aesthetic, blending rhythmic handheld camera work with candid sequences of training and urban community life. Framed by gritty lighting and analogue textures, the film captures the intensity of athletes and youth in motion across city landscapes. The narrative rhythm is driven by a series of action-oriented vignettes that highlight the intersection of sport and everyday environment through a live-action technique.
Style
Documentary, Horizontal, Action, Gritty
Techniques
Analogue / film
Industries
Color
Jet Black
Pure White
Navy
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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