Progressive: Dr. Rick (TV) Gameday Shopping
Brand
Date
Jun 2022
Description
Progressive presents a television commercial featuring the Dr. Rick character as he guides a young homeowner through the complexities of grocery shopping for a gameday event. Developed by Arnold Worldwide, the spot captures a comedic narrative within a supermarket setting, focusing on the character's signature approach to preventing homeowners from turning into their parents. The production utilizes live-action technique and natural light to maintain a realistic, grounded aesthetic. The framing leans into crisp horizontal compositions to highlight the interactions between Dr. Rick and the shopper during their store walkthrough.
Style
Horizontal, Commercial
Techniques
Natural light
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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