Princess Cruises
Love Boat by Hannah
Brand
ProjectLove Boat by Hannah
Date
Feb 2026
Description
Princess Cruises introduces the 'Love Boat by Hannah' campaign, featuring actor Hannah Waddingham as she experiences the hospitality and amenities of a luxury liner. The project highlights the premium guest experience across various ship interiors, including sophisticated lounges and sunset-facing decks. Directed with a cinematic approach, the campaign utilizes warm lighting and smooth camera movements to capture intimate moments, such as service in the ship's bar. The visuals lean into a moody, low-key chiaroscuro aesthetic to emphasize the brand's atmosphere, with original music and sound design provided by Storefront Music.
Style
Horizontal
Industries
Cruises
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