PORTS

Aug 2025

The PORTS Fall 2025 ad campaign serves as a masterclass in quiet luxury, masterfully balancing traditional architectural heritage with a contemporary editorial sensibility. Captured through the lens of photographer Brett Lloyd and supported by the cinematographic eye of DoP Carlo Di Blasi, the campaign leans into a sophisticated, scholarly aesthetic that bridges the gap between classic menswear and refined women's fashion. Across both indoor portraits and cinematic landscapes, the imagery relies on soft, natural light to elevate the tactile quality of the collection, where structured leather, wool, and heavy knits take center stage. With creative direction by Trends and Culture and precision styling by Molly Haylor, the narrative feels intentionally understated yet deeply opulent. The visuals transition seamlessly from dim, wood-paneled interiors that evoke an intimate, timeless atmosphere to expansive, muted meadow fields, grounding the seasonal collection in a sense of place. Featuring models Victoria Carratier, Oli Lacey, Noa Spoormaker, Einar Andri, and Isabella Chan, the casting enhances the collection's focus on structured silhouettes and clean lines. By emphasizing textile quality and a muted, earthy color palette, this project succeeds in blending commercial appeal with high-concept editorial minimalism, ultimately defining a season that celebrates both the history of tailoring and the ease of modern, elevated living.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion