Popeye's: The Wait is Over
Brand
Date
Feb 2024
Description
Popeye’s presents 'The Wait is Over,' a campaign set within a high-concept, futuristic laboratory. The spot features a man emerging from a cryonic chamber into a clinical, sci-fi environment where scientists navigate a sterile facility while holding products from the brand. The film leans into a cinematic, polished aesthetic, utilizing live-action techniques to emphasize a stark contrast between the laboratory setting and the fried chicken. Agency and creative development was led by McKinney and CYLNDR, with production handled by PRETTYBIRD US.
Style
Horizontal, Cinematic, Polished
Industries
Color
Sky Blue
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
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