Popeye's: 12 Hour Drive-thru

May 2023

Popeyes explores the intersection of convenience and remote environments in this commercial for their 12 Hour Drive-thru campaign. The project centers on a singular, isolated ordering station placed in the middle of a desert landscape, documenting the reactions of motorists encountering the installation mid-trip. Produced by Hey Wonderful with creative work by GDS&M, the spot utilizes live-action technique to capture interactions between the drive-thru and a variety of travelers. The cinematography shifts between wide scenic vistas and tight interior car shots, playing with natural light as the environment transitions from sunset tones to bright daylight, emphasizing the vastness of the highway setting.

Horizontal, Commercial, Warm

Street

TVC / TV Commercial