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Pokemon

What’s Your Favorite? | #Pokemon30 - Super Bowl 26
Date

Feb 2026

Description

Pokemon celebrates three decades of its expansive community in this campaign titled 'What’s Your Favorite?'. The commercial leans into a lifestyle narrative, featuring a montage of individuals in varied environments ranging from recording studios and restaurant terraces to coastal piers. Directed by Visie Admin, the work utilizes a clean, live-action technique to capture a broad array of settings. The visual approach relies on high-contrast cinematic framing to connect personal testimonials across indoor and outdoor spaces, grounding the project in a contemporary aesthetic.

Style

Lifestyle, Horizontal, Cinematic, Clean

Context

TVC / TV Commercial

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