Pokemon What’s Your Favorite? | #Pokemon30 - Super Bowl 26 2026

About

Pokemon presents a wide-reaching brand campaign for the Super Bowl, titled 'What’s Your Favorite?'. The project features a fast-paced montage of individuals across varied settings, ranging from professional recording studios and makeup stations to coastal piers and restaurant terraces. Captured through live-action technique, the production highlights a contemporary lifestyle aesthetic. The visual narrative moves between warm, controlled interior lighting and bright natural daylight to unify the diverse locations and subjects. This commercial spot, developed for the #Pokemon30 initiative, maintains a cinematic, clean look throughout the sequence.