Pokemon

Feb 2026

Pokemon celebrates its 30th anniversary in this campaign spot, titled 'What’s Your Favorite?', which aired during Super Bowl 26. The piece functions as a montage, profiling a broad range of individuals as they share personal preferences across varied settings. The production moves between indoor studio environments, featuring scenes with makeup artists, and expansive outdoor locations including restaurant terraces overlooking a marina and coastal piers near a carnival. With a clean, cinematic aesthetic, the live-action technique captures contemporary lifestyle imagery, ranging from warm, controlled studio lighting to bright, open-air daylight. The visual narrative is defined by this editorial tone, focusing on everyday settings like recording studios to frame the brand's long-standing cultural footprint.

Lifestyle, Horizontal, Cinematic, Clean

TVC / TV Commercial