POCO: #XceedLimits
Brand
Date
Jan 2025
Description
POCO explores a high-energy, high-tech aesthetic in this promotional campaign for #XceedLimits. The film channels a futuristic narrative, featuring a protagonist navigating a cyberpunk-inspired metropolis and an intricate sci-fi corridor. The visual execution relies on a cinematic approach, utilizing live-action technique layered with VFX. A dark, metallic colour palette is punctuated by vivid neon yellow highlights, reflecting the brand's sharp focus on modern consumer electronics. The project was created by Monks India.
Style
Horizontal, Action, Cinematic, Monochrome, Neon, Futuristic
Techniques
VFX / visual effects
Industries
Color
Golden Yellow
Jet Black
Background
3D Rendered Scene
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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