POCO

#XceedLimits

Brand

Date

Jan 2025

Description

POCO’s #XceedLimits campaign positions the brand within the consumer electronics space through a high-energy promotional video. The film follows a subject traversing a futuristic, cyberpunk-inspired metropolis, highlighting the device's technical integration through a high-tech visual language. The aesthetic leans into a cinematic style, utilizing a dark, metallic colour palette punctuated by neon yellow accents. The execution relies on live-action technique layered with VFX and visual effects to create a gritty, immersive urban environment. Agency production was led by Monks India.

Style

Horizontal, Action, Cinematic, Monochrome, Neon, Futuristic

Techniques

VFX / visual effects

Industries

Consumer Electronics

Color

Golden Yellow

Jet Black

Background

3D Rendered Scene

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

Monks IndiaAgency / Creative

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POCO

#XceedLimits

Associated creatives

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