POCO explores a high-energy, high-tech aesthetic in this promotional campaign for #XceedLimits. The film channels a futuristic narrative, featuring a protagonist navigating a cyberpunk-inspired metropolis and an intricate sci-fi corridor.
The visual execution relies on a cinematic approach, utilizing live-action technique layered with VFX. A dark, metallic colour palette is punctuated by vivid neon yellow highlights, reflecting the brand's sharp focus on modern consumer electronics. The project was created by Monks India.
