Pizza Hut: How Bad Do You Want Good - Broken Arms
Brand
Date
Jul 2026
Description
Pizza Hut presents a humorous take on cravings in their commercial spot, 'How Bad Do You Want Good - Broken Arms.' The narrative focuses on a child in a hospital setting who is presented with a pizza by a medical professional, leaning into a relatable, live-action technique. The project features clean, cinematic visuals captured with natural lighting. Developed with creative support from jnr., the production was handled by MOFA, with additional media strategy from Initiative and public relations by Andrew Yeremeyev.
Style
Horizontal, Cinematic, Clean
Industries
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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