Pizza Hut
How Bad Do You Want Good - Broken Arms
Brand
Date
Jul 2026
Description
Pizza Hut presents the 'How Bad Do You Want Good - Broken Arms' commercial spot, a humorous narrative set within a medical environment. The campaign, developed by agency jnr., features a live-action technique that highlights a specific, character-driven interaction during a hospital visit. Executing a clean, cinematic aesthetic, the production team at MOFA captures the scene through natural lighting, focusing on the visual storytelling of the patient's reaction to the arrival of the meal. The project saw support from Initiative on the media front and Andrew Yeremeyev overseeing PR efforts.
Style
Horizontal, Cinematic, Clean
Industries
Fast Food
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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