Pingu
HELLO Draft 2
Brand
ProjectHELLO Draft 2
Date
Feb 2026
Description
This vertical commercial project for Pingu captures a nostalgic aesthetic through a mobile-first lens. The work integrates the character plush against a sunset cityscape backdrop, utilizing a live-action technique that replicates the look of a smartphone social media draft interface. The project was developed by LBB Admin as the agency partner, with project ownership managed by Visie Admin.
Style
Vertical, Commercial, Nostalgic
Color
Jet Black
Crimson
Golden Yellow
Background
Sunset Sky
Context
Social Media / Short Form Video
Associated creatives
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