Pingu’s Going Through It project brings the brand’s signature claymation aesthetic to a contemporary streaming audience. The stop-motion animated piece features the iconic characters navigating a textured snowfield landscape, maintaining the classic tactile qualities of the original series while transitioning into a vertical format.
Developed by Agency / Creative LBB Admin, the work leans into a nostalgic tone through traditional stop-motion techniques. The animation highlights the movement of the clay figures against a stark, icy background, utilizing rhythmic character work to capture the essence of the Pingu franchise.
