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Pingu: Going Through It

Brand
Date

Feb 2026

Description

Pingu’s Going Through It project brings the brand’s signature claymation aesthetic to a contemporary streaming audience. The stop-motion animated piece features the iconic characters navigating a textured snowfield landscape, maintaining the classic tactile qualities of the original series while transitioning into a vertical format. Developed by Agency / Creative LBB Admin, the work leans into a nostalgic tone through traditional stop-motion techniques. The animation highlights the movement of the clay figures against a stark, icy background, utilizing rhythmic character work to capture the essence of the Pingu franchise.

Style

Artistic, Vertical, Nostalgic

Techniques

Animation

Color
Jet Black
Pure White
Background

Snowfield

Context

Social Media / Short Form Video

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