Pilot44
Brand Identity



Aug 2024
BB Agency developed the comprehensive brand identity for Pilot44, an innovation studio focused on enterprise-level technology. The project centres on a minimalist design language, utilizing a color palette of lime green and neutral tones to establish a modern, professional aesthetic across digital and physical touchpoints. The visual system incorporates custom typography, including Radio Grotesk and IBM Plex Mono, alongside structured motion graphics and 3D wireframe animations. By blending clean geometry with kinetic elements, the branding captures a sense of technical precision suitable for both web UI and corporate communications. The execution extends from responsive digital platforms to tactile stationery, maintaining consistent graphic hierarchies throughout.
Commercial, Clean
Motion Graphics
Apps & Digital Platforms
Solid Colour
Brand Film / Corporate Video