This brand identity project for Pilo establishes a cohesive visual language rooted in minimalist design and high-contrast typography. The execution balances industrial utility with playful, tactile graphic elements, spanning signage, interior wayfinding, and custom printed collateral.
Key assets include custom rounded logotypes, embroidered textile applications, and a diverse set of vector-based icons that define the brand's approachable aesthetic. The project integrates diverse techniques, from embroidery and chenille patch detailing to clean vector illustration, ensuring a consistent look across both physical hotel spaces and digital touchpoints.
Graphic design for the project was led by 5.5, with oversight from Visie Admin.
