Pilo

Sep 2023

This brand identity project for Pilo develops a cohesive visual system across hospitality and interior touchpoints. The aesthetic relies on a high-contrast monochrome palette, utilizing minimalist typography and clean, geometric layouts to create a consistent graphic presence. The branding extends across diverse collateral, ranging from functional hotel signage and industrial locker systems to tactile custom embroidery and bespoke menu design. Technically, the work leans into a blend of clean vector-based typography and textured physical applications, including chenille patches and embroidered iconography. The system remains playful yet structured, balancing bold, rounded wordmarks with lighthearted illustrations that add personality to the hotel environment. By unifying these disparate elements—from room key cards to plated dining presentation—the design establishes a distinctive and approachable character for the brand.

Horizontal, Commercial, Clean