photography festival

Jul 2026

For the 9th Triennale der Photographie Hamburg 2026, the visual identity, developed under the project title Alliance Infinity Love, establishes a sophisticated and contemporary language for one of the photography industry's most anticipated events. The project, brought to life through the design and motion expertise of dipshop alongside print production by Leon Lechner and Katharina Hetzeneder, centers on a refined aesthetic that bridges minimalist structuralism with a vibrant, humanistic color palette. By utilizing soft-focus gradients of pink, orange, and green against stark white and neutral backdrops, the identity succeeds in creating a modern, cohesive look that remains accessible yet elevated. This commercial branding initiative leverages clean, sans-serif typography to anchor the exhibition materials, while the integration of large-scale environmental graphics—including vertical banners and bold wall treatments—transfers the conceptual elegance of the printed brochures directly into the physical gallery space. The result is a seamless, cinematic presentation that leans into natural light to highlight the precision of the layout and the tactical quality of the materials. By balancing geometric abstraction with an invitation to engage with the theme In The Face Of The Other, the design team has crafted an identity that feels both timeless and urgent, perfectly reflecting the evolving, multifaceted nature of contemporary photographic discourse within the public sphere.

Commercial