PHMG: Embrace the Power of Sound
Brand
Date
Jan 2025
Description
PHMG explores the strategic application of audio in brand communication through its latest project, Embrace the Power of Sound. Produced by SALT.TV, the piece features Professor Seth Cluett as he examines the psychological impact of sonic identity on consumer decision-making. Shot on location in New York City, the production balances expert interview segments with detailed sequences of mixing console operation and ambient urban footage. The project employs a cinematic, clean, live-action approach to illustrate how bespoke audio environments shape perception in the technology and telecommunications sectors.
Style
Horizontal, Cinematic, Clean
Industries
Color
Camel
Jet Black
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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