Philosophy Wear
SS 2025 Campaign
Jun 2025
The Philosophy Wear SS 2025 campaign explores a series of surreal, coastal-inspired narratives set against expansive seaside landscapes. Photographer Thanassis Krikis utilizes natural light and a varied colour palette—ranging from muted, desaturated tones to vibrant, saturated hues—to capture a collection that leans into minimalist fashion and conceptual styling. Featuring makeup by Hara Papanikolaou, the editorial imagery employs techniques including high-speed freeze and analogue film textures. The work creates a sense of place by placing models in unexpected positions, such as on metal ladders or chairs submerged in the shallow surf, resulting in an airy, editorial aesthetic.
Editorial, Vertical
Natural light
Designer Fashion
Sandy Beach
Advertising Campaign
