Philosophy Wear: SS 2025 Campaign

Jun 2025

The Philosophy Wear SS 2025 campaign explores the intersection of coastal serenity and surrealist fashion editorial. Captured by photographer Thanassis Krikis, the series places models in unexpected settings—atop weathered ladders or chairs submerged in the surf—to create a distinct visual narrative along the shoreline. Utilizing a palette that shifts between desaturated pastels and vibrant, saturated reds, the work relies on natural light to ground its more conceptual elements. Makeup artist Hara Papanikolaou provides a clean, refined aesthetic that emphasizes the models' features against expansive, open-air backgrounds. These images blend high-speed motion with static, minimalist compositions, often incorporating analogue film techniques to enhance the nostalgic and atmospheric quality of the seaside imagery.

Editorial, Vertical

Natural light

Sandy Beach

Advertising Campaign