Philosophy Wear
SS 2025 Campaign
Jun 2025
Philosophy Wear’s SS 2025 campaign explores a surreal, coastal aesthetic through a series of editorial vignettes. Shot by photographer Thanassis Krikis, the campaign utilizes a minimalist approach to place its subjects within expansive, serene seaside landscapes. The imagery often features the juxtaposition of industrial objects—such as ladders and folding chairs—directly within the surf, creating a sense of quiet displacement against the natural horizon. The series leans into a distinct visual language characterized by soft natural light and the integration of analogue film techniques. Featuring makeup by Hara Papanikolaou, the portraits capture the models against the shifting tones of the ocean and sand, alternating between muted, desaturated palettes and warmer, saturated golden hour tones. The execution emphasizes clean compositions that blend fashion editorial sensibilities with a sense of playful, high-speed movement.
Editorial, Vertical
Natural light
Designer Fashion
Sandy Beach
Advertising Campaign
