Peuterey: SS25 COLLECTION 05 #peutereyplurals

May 2025

Peuterey introduces its SS25 Collection 05 as part of the #peutereyplurals campaign. This fashion editorial series features model Etienne Maclaine captured in a range of moody, atmospheric settings that emphasize the technical textiles and layered apparel of the collection. Photographer Federico Barbieri utilizes a distinct cool color palette, leaning into deep cyan and turquoise tones to build a cinematic aesthetic. The execution employs low-key chiaroscuro lighting and neon accents to provide contrast against the muted, urban-inspired backgrounds. Makeup artist Sara Bergaglio supports the visual narrative, ensuring the portraits maintain a consistent, textured look throughout the series.

Editorial, Vertical, Cool

Advertising Campaign