Petro-Canada

It’s No Time to Hibernate

Brand

Date

Jan 2026

Description

Petro-Canada’s 'It’s No Time to Hibernate' campaign serves as a winter-focused spot within the automotive and EV sector. The project employs a cinematic approach, utilizing live-action techniques, drone footage, and a grainy visual texture to capture the transition from snowy mountain forests to the service station environment. The narrative follows a bear navigating a winter landscape, featuring a series of interactions with a snowplow truck and snowboarding sequences involving winter sports athletes. Produced by Alfredo Films, Sparks Photography, and CraftWW Canada, the creative direction was managed by McCann Canada. Post-production and VFX were completed by Nimiopere, Artjail, and FABLEfx, with sound and music provided by Grayson Music.

Style

Horizontal, Action, Cinematic, Grainy

Techniques

Drone footage

Industries

Electric / EV

Background

Forest

Context

TVC / TV Commercial