PetitGrain: Brand Identity

Brand

PetitGrain

Date

Jul 2021

Description

PetitGrain presents a cohesive brand identity spanning product packaging and collateral. The project centers on a minimalist aesthetic, utilizing serif typography and a vibrant palette of mustard yellow, coral pink, and warm beige to define the food and beverage brand’s visual presence. Graphic designer Candice Bondi led the creative development, balancing clean, architectural product displays with lifestyle-oriented imagery. Techniques such as natural light photography and flat-lay compositions emphasize the textures of the amber glass jars and artisanal spreads. The identity extends across various touchpoints, including business cards and branded promotional items, maintaining a clean and commercial tone throughout.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

CPG / Packaged Food

Context

E-commerce / Product

Associated creatives

Candice BondiGraphic Design

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PetitGrain: Brand Identity

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