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PetitGrain

Brand Identity
Brand
PetitGrain
ProjectBrand Identity
Date

Jul 2021

Description

PetitGrain presents a cohesive brand identity featuring minimalist packaging design and visual assets for its range of nut and seed-based spreads. The visual system centres on amber glass jars paired with matte, high-contrast labels that utilise serif typography to distinguish between flavour profiles like Orange Maca Pistachio and Vanilla Acai Coconut. Graphic designer Candice Bondi led the creative development, establishing a palette of mustard yellow, coral pink, and warm neutrals. Executed with a clean, commercial aesthetic, the brand identity incorporates natural light and soft directional shadows to highlight product textures. The identity extends across tactile collateral, including branded canvas totes and business card stationery.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

CPG / Packaged Food

Context

E-commerce / Product

Associated creatives

Candice Bondi
Candice BondiGraphic Design
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