Peter Vardy
Sale Advert Jan 2023
Brand
ProjectSale Advert Jan 2023
Date
Jan 2025
Description
Peter Vardy presents a promotional campaign for their January car sales event. The commercial highlights a wide inventory of vehicles, spanning super minis and family SUVs to high-performance sport and prestige models. The creative execution utilizes a vibrant red visual backdrop, layered with dynamic motion graphics and animated heart-shaped motifs to communicate savings and cashback incentives. Directed and produced with agency support from AdSmart from Sky, the spot relies on a live-action technique to showcase the dealership's fleet, punctuated by clear text overlays detailing pricing structures and showroom locations across Scotland.
Style
Horizontal, Commercial
Techniques
Motion Graphics
Industries
Luxury Automotive
Color
Crimson
Pure White
Context
TVC / TV Commercial
Associated creatives
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