Peter Vardy
Giant Sale Feb 2023
Brand
ProjectGiant Sale Feb 2023
Date
Jan 2025
Description
Peter Vardy's February 2023 'Giant Sale' campaign functions as a promotional automotive series designed to highlight finance rates, part exchange valuations, and vehicle savings across its inventory. The project spans categories including super minis, family cars, SUVs, and prestige models. Developed by AdSmart from Sky, the creative execution relies on motion graphics and clean typography to guide viewers through the sale offerings. The visuals feature 3D heart-shaped graphic elements set against a signature red backdrop, providing a consistent look for dealership locations throughout Scotland.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
Industries
Mass Market Automotive
Color
Crimson
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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