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Peter Vardy: Giant Sale Feb 2023

Brand
Peter Vardy
Date

Jan 2025

Description

Peter Vardy's February 2023 Giant Sale campaign functions as a promotional automotive initiative, highlighting a broad inventory of vehicles ranging from super minis and family SUVs to sport and prestige models. The project utilizes clean motion graphics and high-contrast typography to detail financial incentives, including part-exchange valuations and monthly payment rates. Produced with creative direction from AdSmart from Sky, the visual language relies on a bold, recurring red backdrop integrated with 3D elements to anchor dealership locations across Scotland. The film balances commercial product shots with structured overlays to communicate retail offerings within the automotive sector.

Style

Horizontal, Commercial, Clean

Techniques

Motion Graphics

Industries
Mass Market Automotive
Color
Crimson
Pure White
Background

Solid Colour

Context

TVC / TV Commercial

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