Peter Vardy
Giant Sale Feb 2023
Jan 2025
Peter Vardy drives its February 2023 retail event with a promotional campaign focused on the Carz showroom giant sale. The spot spans a wide automotive inventory, highlighting available savings and part-exchange incentives across vehicle classes ranging from super minis and SUVs to sport and prestige models. The commercial utilizes vibrant red backgrounds integrated with dynamic heart-shaped motion graphics. Produced by AdSmart from Sky, the creative leans into high-energy VFX and animation techniques to communicate location-specific availability across the brand's Scottish network, including sites in Glasgow, Aberdeen, and Edinburgh.
Horizontal, Commercial, Warm
Animation, VFX / visual effects
Luxury Automotive
Solid Colour
TVC / TV Commercial
