Peter Vardy: Giant Sale Feb 2023
Brand
Date
Jan 2025
Description
Peter Vardy presents this promotional campaign for their February 2023 giant sale event. The project functions as a commercial vehicle showcase, highlighting a diverse inventory that spans super minis, family cars, SUVs, and sport and prestige models across their Scottish showroom network. Produced in collaboration with AdSmart from Sky, the work utilizes dynamic red heart graphics and overlay text against a vibrant red background. The animation and VFX-driven design emphasizes specific promotional offers, including part-exchange incentives and savings of over 1000 pounds.
Style
Horizontal, Commercial, Warm
Techniques
Animation, VFX / visual effects
Industries
Color
Crimson
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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