Personal project
Gucci vibe
Brand
ProjectGucci vibe
Date
Jun 2025
Description
Photographer Veronika Scherbik explores a 1970s retro aesthetic in the personal fashion editorial project, Gucci vibe. Featuring model Varvara Egorova, the series juxtaposes high-fashion styling with industrial backdrops, utilizing a mix of soft, natural light and moody, low-key lighting techniques. The imagery leans into cinematic textures, incorporating detailed fashion styling by Mariam Sidiki and hair and makeup by Kristina Lazarchik. The project serves as an editorial study in contrast, blending warmth and cool-toned neon atmospheres across a series of vertical compositions.
Style
Editorial, Vertical
Industries
Designer Fashion
Context
Editorial
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