Personal project
Gucci vibe
Brand
ProjectGucci vibe
Date
Jun 2025
Description
Photographer Veronika Scherbik explores a 1970s-inspired retro aesthetic in this fashion editorial project, titled Gucci vibe. Featuring model Varvara Egorova, the work leans into an atmospheric, cinematic tone that contrasts warm, soft lighting with moody, cool-toned industrial environments. Fashion styling by Mariam Sidiki centers on textured layering, utilising corduroy, faux fur, and satin paired with oversized aviator sunglasses. Hair and makeup artist Kristina Lazarchik complements the styling with a shag-inspired brunette cut, rendered through low-key, chiaroscuro-heavy lighting techniques.
Style
Editorial, Vertical
Industries
Designer Fashion
Context
Editorial
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