Perfection Fresh
Broccolini
Brand
ProjectBroccolini
Date
Apr 2026
Description
Perfection Fresh showcases the versatility of Broccolini in this culinary campaign, highlighting the vegetable through a recipe-focused preparation. The film follows the construction of a dish pairing charred greens with a garlic tofu aioli and chili oil, emphasising fresh produce in a clean, minimalist kitchen setting. The project leans into a documentary aesthetic, capturing the plating process and the final tasting. Produced in collaboration with agency creative Shenay Frazer, the work utilises live-action technique to present the preparation as a refined home-cooking experience.
Style
Documentary, Horizontal, Clean
Industries
CPG / Packaged Food
Color
Burnt Orange
Pure White
Background
Living Room
Context
Social Media / Short Form Video
Associated creatives
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