Peep: Brand Identity

Dec 2020

The brand identity for Peep, executed as a comprehensive publication design, explores a modular approach to editorial layouts. Across its 153 pages, the design utilizes a high-contrast aesthetic characterized by bold typography, monochromatic colour palettes, and structured grid systems. The project balances dense information columns with candid, atmospheric editorial photography. The layout design integrates distinct graphic elements, including clean ink illustrations and vivid paper stock in terracotta, lavender, and blue. By emphasizing modern typography and intentional negative space, the publication establishes a clear visual language for the media and entertainment brand, presented in a 170mm by 240mm format.

Editorial, Horizontal, Clean

Typography

Editorial