Parship

Lovetopia

Brand

Date

Nov 2024

Description

Parship’s Lovetopia campaign introduces a vibrant, surreal vision of connection, anchored by a central figure adorned in whimsical cupid attire. The spot transitions through a series of dreamlike sequences, moving from ethereal pink clouds to architectural landmarks and intimate, multi-faceted collages. Produced by 27 Kilometer, the commercial leverages extensive VFX and visual effects alongside live-action technique to build its fantastical aesthetic. The work maintains a playful, neon-lit atmosphere, utilizing a vertical format to capture a high-energy, contemporary sensibility.

Style

Vertical, Cinematic, playful, Neon

Techniques

VFX / visual effects

Industries

Banking

Color

Blush

Navy

Pure White

Background

Clear Sky