Paralympics
The Power is in Your Hands
Brand
ProjectThe Power is in Your Hands
Date
Dec 2024
Description
The Paralympics campaign, The Power is in Your Hands, captures the intense preparation of para athlete Marcus Perrineau-Daley. Produced by Park Village, the film observes the athlete as he readies his racing wheelchair on the track. The project leans into a documentary aesthetic, utilizing monochrome cinematography to focus on the textures of equipment and the athlete's expressions. By shifting between day and night in an urban setting, the film emphasizes the rigorous nature of elite sports training.
Style
Documentary, Horizontal, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Fitness
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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