The Paralympics campaign, The Power is in Your Hands, offers a gritty look at the dedication of athlete Marcus Perrineau-Daley. Produced by Park Village, the film centers on the technical preparation required for professional racing, capturing the transition from day to night on an urban track.
The project leans into a documentary aesthetic, utilizing a monochromatic palette to emphasize the physical rigors of the sport. Through cinematic close-ups and deliberate lighting, the film focuses on the mechanical nature of the athlete's equipment and the intensity of his focus.
