Paralympics: The Power is in Your Hands
Brand
Date
Dec 2024
Description
The Paralympics campaign, The Power is in Your Hands, offers a gritty look at the dedication of athlete Marcus Perrineau-Daley. Produced by Park Village, the film centers on the technical preparation required for professional racing, capturing the transition from day to night on an urban track. The project leans into a documentary aesthetic, utilizing a monochromatic palette to emphasize the physical rigors of the sport. Through cinematic close-ups and deliberate lighting, the film focuses on the mechanical nature of the athlete's equipment and the intensity of his focus.
Style
Documentary, Horizontal, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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