Paper Triangles
Brand Identity




Feb 2024
Paper Triangles, an agency focused on immersive augmented reality for social platforms, introduces a cohesive brand identity that merges kinetic typography with minimalist digital design. The visual system leverages high-contrast motion graphics and clean interface layouts to bridge the gap between human-centric storytelling and emerging technology. By pairing bold, sans-serif elements with informal handwritten script, the identity establishes a distinct, playful, and modern corporate aesthetic. Fuzzco led the graphic design, while Old Friends managed the web development. The project features a wide-reaching range of digital executions, from abstract geometric animations and vibrant color fields to interactive web portfolios and UI elements. The work utilizes varied techniques, including 3D rendering and vector illustration, to maintain a flexible visual language across platforms.
Horizontal, Commercial, Minimalist
Motion Graphics
Apps & Digital Platforms
Brand Film / Corporate Video