Paper Triangles: Brand Identity

Brand

Paper Triangles

Date

Feb 2024

Description

Paper Triangles, an agency specialising in augmented reality experiences, establishes its modern corporate identity through a multi-platform design system. The project balances technical precision with digital playfulness, leaning into kinetic typography and minimalist interface design to showcase the firm's immersive social platform work. Graphic design by Fuzzco utilizes high-contrast monochrome palettes punctuated by vibrant color blocks, while web development by Old Friends brings the identity to life via a responsive dark-mode interface. The visual language integrates vector-based motion graphics and interactive UI elements, reflecting the agency’s focus on experimental digital art and corporate communication.

Style

Horizontal, Commercial, Minimalist

Techniques

Motion Graphics

Industries

Apps & Digital Platforms

Context

Brand Film / Corporate Video