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Pangaia: PANGAIA: REIMAGINED

Brand
Pangaia
Date

Sep 2025

Description

PANGAIA: REIMAGINED is a fashion editorial campaign that explores the structural possibilities of the brand’s signature loungewear. Photographed by Rory van Millingen, the project leans into an avant-garde aesthetic, reconfiguring everyday sweatshirts and sweatpants into sculptural, layered silhouettes. The imagery utilizes a clean, high-key studio environment to emphasize the interplay of saturated color and matte cotton textures. Styling, led by Anders Solvsten Thomsen, Harry Lambert, and Jeanie Annan-Lewin, introduces unexpected elements like cascading tulle trains, fresh florals, and deconstructed garment rosettes. Featuring model Lily Jean Harvey, the campaign employs soft light and a graphic visual language to elevate the material components of the collection. The production includes hair styling by Sophie Jane Anderson and makeup by Laura Dominique.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Background

White Seamless

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